New Swift Dzire to be unveiled at 2012 Auto Expo
Published On Aug 29, 2011 05:43 PM By Meenal for Maruti Dzire 2017-2020
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India’s largest and most prominent car maker Maruti Suzuki India is all set to blitz the Indian car market with 15 to 20 vehicles in the next 5 years. The Indian car market have now become very competitive and to make sure that its market share is strong, Maruti India is planning to launch the new sub four meter Maruti Swift Dzire at the Auto Expo 2012 to be held in Delhi. Maruti India plans to target its focus on low priced cars, which means about 70 to 80% of the upcoming vehicles by the Indian car maker will be small cars. This will include new variants, facelifts as well as new launches. Along with the new Maruti Swift Dzire, this auto giant will also come up with face lifted Maruti A-Star, Maruti Ritz and the all new Maruti Alto 800 by 2013.
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Maruti India is expected to invest around Rs 1000 to Rs 1500 crore in the product development, which will comprise of its research and development unit at Rohtak. The Rohtak unit will be operational by the year 2014. The product life is getting much shorter and it is necessary for the auto makers to come up with fresh and newer products. It is a well-known fact that new products do attract consumers and Maruti India is planning to do the same. However, there is no official communication yet by the Maruti India officials about how many products they will offer in near future. But, it is said that the contribution made by the Indian engineers is immense and it will surely go up on scale gradually. Apart from their contribution in the Indian projects, the Indian engineers are also working on global projects.
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The competition in the Indian car market is tough and the expectations of the consumers are high. One more exciting news is that Suzuki Motor Corp has decided to amalgamate the research and development in Japan along with its Indian subsidiary. This will make India play a crucial and much important role in the product development. Keeping its market share is a big job for Maruti Suzuki India and hopefully its new cars will help the firm to grow stronger in the Indian car market.
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