Peugeot all set to drive in India with 508 sedan by 2012

The French auto manufacturer Peugeot Citroen is the only car maker that has not made its presence into the Indian car industry. However, Peugeot has plans to make its re-entry in the country, taking the same route as that of the German auto brand Volkswagen. Peugeot intends to launch its sedan car Peugeot 508 in India towards the end of 2012 to take on Volkswagen Passat as one of its potential rivals, the others being Honda Accord, Toyota Camry, Nissan Teana and Skoda Superb. The Peugeot sedan price is most likely to be in the range of Rs 20-Rs25 lakhs

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The French auto major is trying its best to enter into the Indian car market with its sedan model, despite the painfully low volume of sales recording mere 1,900 units sales in a year. However, the company has plans to make its way into the hatchback segment as well, over a period of time. According to an industry source, the Peugeot is careful about making its re-entry into the India car market after its exit from India about 15 years back. The company has finalized Gujarat as the location to set up its manufacturing facility. Volkswagen had also made its debut in India with the launch of its sedan car Volkswagen Passat in 2007 and then forayed in other segments as well that includes both the high as well as low end models.

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Talking about more examples, we have another French auto major Renault, that has made its re-entry in the Indian car market with the launch of Renault Fluence, which again is a sedan model car. The Renault and Mahindra and Mahindra had parted ways after the mediocre success of their sedan car Mahindra Renault Logan. Later, Renault had made its presence known in India as a separate entity with the launch of Renault Fluence. Next on the cards for Renault India, is the launch of its crossover SUV, Renault Koleos that is expected to take place on 8th of this month.

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Apparently, Peugeot has plans to enter into the hatchback segment as well, to make its presence known where the established players like Maruti Swift, Maruti Ritz, Volkswagen Polo, Nissan Micra and Hyundai i20 are already ruling the sector. The French auto maker has its Peugeot 107, 206, and 207 hatchback models lined –up for launch in India, that are already being sold in the European car market. The French President, Mr Nicolas Sarkozy, during his visit to India last December, is believed to have made an announcement regarding the French automaker Peugeot’s impending official entry into the domestic car market.

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