Range Rover Evoque to debut with SW1 edition and Laser Head-Up display

Land Rover will be debuting SW1 Special Editions Range Rover Evoque and the world’s first integated laser Head-up display (HUD) for the Range Rover Evoque lineup at the 2014 Paris Motor Show. The SW1 Special Edition Evoque will be the first in a series of "Inspired by Britain" special editions from Jaguar Land Rover's award winning design team. While the SW1 Special Edition Evoque will be available from mid-October while the HUD is now available as an option in almost all markets on the Evoque lineup.

There will be two SW1 editions - colourful and monochrome. The colourful SW1 Special Edition Evoque is based on the current Dynamic body style and will be offered in Firenze Red, Fuji White, Loire Blue, Santorini Black and Corris Grey with a contrast Fuji white roof and gloss  Fuji white 20" alloy wheels. The rear spoiler and the white door mirror housings feature Union Flag graphics while white tick ((changed to red for the Fuji White paint option) decals adorn the bodywork. Inside, this edition gets Taurus Ebony leather upholstery, door inserts, arm rests and facia trim picked out with contrast Cirrus stitching. Anodised red finish is applied to the rotary shift controller and shift paddles for models fitted with the 9-speed automatic transmission, while versions with the manual transmission receive a unique themed gear lever insert.

The Monochrome SW1 Special Edition Evoque is based on the Pure body style and gets the graphics and details presented in a single colour. It will be available with a choice of Santorini Black, Fuji White and Corris Grey paint finishes, with a contrast black roof on the second two colours, Fuji gloss white 20" alloy wheels and the tick decals. The interior features Ebony upholstery, door trim and facia insert.

"The Range Rover Evoque is a fresh interpretation of classic Range Rover design cues" said Land Rover Design Director and Chief creative Office, Gerry McGovern. "These special editions are a celebration of our Britishness. Evoque is designed and engineered in Britain and we know that resonates with our Global consumers."

Range Rover Evoque will also be made available with an advanced integrated laser Head-Up Display (HUD). The HUD uses world first laser holographic techniques to project useful information directly onto the vehicle's windscreen. The laser HUD offers superior colour saturation, brightness and contrast compared to rival systems, and all in a small, lightweight package. The system is fully configurable and customisable offering information such as road speed, gear position, turn-by-turn navigation, traffic sign recognition, the cruise control set speed and the Automatic Cruise Control (ACC) status, including warnings.

"Jaguar Land Rover's HUD system is an innovative driver information tool, which really pushes the boundaries of advanced laser projection technology. It borrows from military technology - which, until now, has been unheard of in the automotive industry." says Murray Dietsch, Director Land Rover Programmes "Land Rover is commited to preventing the risk of accidents by reducing driver distraction. By presenting key driver information in this way and removing the need for the driver to look away from the road ahead, HUD is an important step on the journey to delivering Land Rover's vision of the intelligent car of the future."