Renault wins five awards in 2013 Automotive Brand Contest at Frankfurt
Published On Sep 12, 2013 11:06 AM By Vikas for Renault Clio
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French automaker Renault has grabbed five awards by the Jury of the Automotive Brand Contest at the Frankfurt International Motor Show. Renault Clio, Captur and ZOE received awards for their exterior styling, while the A110-50 Concept car was awarded in the 'Concepts' category. Renault's ‘The Bump’, also won an award in the Automotive Brand Contest after taking out a Red Dot Award earlier this year.
The jury, made up of 10 independent members who are all design experts, presented awards in the ‘Exterior Volume Brand’ category to Clio, Captur and ZOE. 'The Bump' stand concept was inaugurated at the 2012 Paris Motor Show, won an award in the ‘Architecture’ category.
The vehicles are exhibited in concentric circles around one or two ‘hills’ with turntables at the top. The vehicles can be viewed from every angle depending on where the visitor is standing.
The impression of movement created by this three-dimensional layout is enhanced by the floor covering and the coloured lighting in the ceiling, which features balls of light moving gently up and down while changing colour.
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