Sales of Logan steam up in Europe

Mahindra Logan is one of the most successful models of the company although the product’s image is a little skeptic in the auto market of India. The model is sold as Renault Dacia in Europe. Recently, the product reached a significant milestone when the production facility of Romania introduced the one-millionth unit. This exceptional unit was white coloured and was an entry level product equipped with a 1.2L petrol engine. The engine produces 72bhp. Later on, Renault Dacia registered even more raised sales in the local market. As far as the European markets are concerned, the model is doing well. Recently Dacia made an announcement that in terms of sales, Logan stands at the 6th place in Russia. 

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As far as the Indian auto market is concerned, Mahindra & Mahindra has begun selling the car with its own brand name but the model still requires a re-introduction with a new zeal. It is to be mentioned here that earlier the model was introduced through the joint venture between Mahindra and Renault but this tie-up between M&M and Renault dissolved this year. However, the model has shown good sales results in the last few months. The innovative marketing strategy of the company and the robust efforts for the product’s sales have resulted in good sales’ figures. The sales of this sedan have contributed in the rise in sales of Mahindra. During the August month of previous year, merely 469 units of Logan car were sold but in the present year, the company has been successful in selling 801 units indicating a 70.79 percent increase.

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The Indian auto market is also waiting for the a new SUV from Mahindra. According to the sources, Mahindra and Mahindra is developing an SUV which will not only excel in the Indian auto industry but it will also compete at an international level by appealing the users abroad. If sources are to be believed, this new SUV from M&M will incorporate a mHawk engine which presently powers Mahindra Scorpio. The speculated SUV is expected to be available with the price tag of INR 15 lakh. It is also being expected that the new SUV from Mahindra will be launched in the coming year.

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