Skoda, Once Again the Main Sponsor of Tour de France

It is often said, no matter what, always stick to your roots… and Skoda seems to be doing just that. Skoda began its success story with bicycle manufacturing in the year 1895 and in 2012 it will once again be associating with bicycles at the Tour de France as their main sponsor for this year’s race. With this the Czech manufacturer shows their support for the race for the 9th time. As the main sponsor, Skoda will provide 110 vehicles for the Tour de France. These would include cars ranging from Skoda Citigo to Skoda Superb.

The Tour director, Christian Prudhomme will be seen in a red Skoda Superb. Along with this, Skoda will actively participate in the promotions of the race as well. The promotion campaign is termed as “caravane publicitaire”. This caravan will move a little ahead of time of the race and is considered as a very popular attraction for the spectators.

Skoda has always actively been participating in promoting cycling and also ice-hockey. Looking at wide mass appeal of the sports, these are perfect platforms for Skoda as a brand, especially the Tour de France. The cycling event attracts close to 15 million people and even more view it across the world on their televisions. This viewership is a little lesser than what Olympics and Soccer events see, otherwise this is one event that attracts the most attention across the world. The 3497kms race will begin on June 30th and would go on till July 22nd. The race will start from Liège and would end at Paris Boulevard of Champs-Elysées.