Skoda to launch new entry level premium car in India
Published On May 31, 2011 05:44 PM By Meenal
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Recent update in Indian car market suggests that Czech automobile giant Skoda is all set for the release of its premium mid-size sedan car in India. The main aim of Skoda India is to out-shine most popular car of the segment - Honda City. However, it is worth mentioning that earlier with the launch of Volkswagen Vento, Fiat Linea, new Hyundai Verna and yet to be launched Ford Fiesta, the Honda City’s unchallenged leadership already entered the danger zone.
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Skoda India is developing its new car with the similar set of engineering which is used in Volkswagen Vento. The new car is said to arrive in both diesel and petrol variants which will again make the survival of Honda City even tougher. Board member, sales and marketing, Skoda Auto India, Thomas Kuehl said that Skoda’s new car which is an entry-level limousine will deliver the perfect value for money option and with this launch Skoda intends to reach top position in sales. Further he added that just like premium segment cars namely Skoda Laura and Skoda Superb, their new Skoda car is going to deliver perfect blend of excellence, design and stability.
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According to sources, normally the cars with price tag between Rs.7-11 lakhs are considered in this segment and it is the entry level of premium cars in India. It is to be noted that with no major changes in last four years, this segment experienced strict competition within last 8 months, i.e. since the entry of Volkswagen Vento. Skoda company officials also stated that the new car will be displayed at the Frankfurt Motor Show in September, 2011 and will be launched by end of 2011. Further he commented that Indian market will be the first to get this car. Skoda currently is also working aggressively on unveiling its premium sedan Skoda Rapid.
