Tata Aria is creating news more than often these days. Now, a left hand drive version of the Tata Aria is spotted while doing the test runs. Quite obviously, the Tata Aria LHD version means an export vehicle, definitely not meant for India. Country’s leading car manufacturer had mentioned about an automatic gearbox earlier. But, the spotted Aria LHD version does not carry an automatic gearbox. So, we will have to wait and see when is it that Tata India will introduce a Tata Aria AT in the country. The slow sales of the Tata Aria SUV have bugged the auto major right from the beginning. There is nothing actually wrong with the car as such.
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It’s another case of wrong pricing from an auto major as sensible as Tata India to place the Tata Aria price in a tad too expensive range. The SUV might have attracted enough consumers on its own, but the cost has driven them away for other contemporaries in the segment. Then earlier this year, the auto major finally made a smart move. That is by introducing the 4x2 variant of the Tata Aria with some price cut. Though initially, things started to look bright, but the sales slowly fell back to the usual. The November month had been particularly nasty with just 140 units sold. Now, however, the discount offer of Rs 2 lakh seems to be more tempting for any consumer to withstand, the straight Rs 1.60 lakh cash discount is definitely mouth-watering.
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It’s after the discount that the Tata Aria 4x2 sells at Rs 9.9 lakh, which should have been the real Tata Aria 4x2 price to begin with. The price discount on one side which is likely to continue for some time, the consumers on the other hand are eagerly waiting for an automatic variant of the Tata Aria. Will the company go for an engine replacement to override the existing 140 Bhp 2.2 L DICOR engine producing 320 Nm torque or continue with the same is yet to be seen. But, one thing is for sure, the discounts now can benefit to a certain extent while placing the Tata Aria AT price more smartly this time. Stay tuned for more updates on this.
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