Tata Avinya EV Will Be Based On Jaguar Land Rover’s EMA Platform

The Electrified Modular Architecture (EMA) platform is meant exclusively for EVs and is capable of supporting high levels of autonomous driving technologies

• The Electrified Modular Architecture platform will allow for maximum cabin space and high driving range.

• Jaguar Land Rover will also enter into an Engineering Service Agreement (ESA) for the production of Tata Avinya.

• The Avinya is expected to get a range of over 500km with ultra fast charging.

• It can be priced north of Rs 30 lakh (ex-showroom) and will be Tata’s entry into the global EV market.

The EV-specific arm of Tata Motors, Tata Passenger Electric Mobility (TPEM), has entered a partnership with Jaguar Land Rover (JLR); both subsidiaries of Tata Motors have formed a partnership for sharing EV platform technology. Both companies have signed a Memorandum of Understanding (MoU), which will allow TPEM to use JLR’s Electrified Modular Architecture platform for the development of the Tata Avinya. Both subsidiaries will also enter into an Engineering Service Agreement (ESA) for the production of Tata’s upcoming EV.

What Is This Platform?

JLR developed the Electrified Modular Architecture (EMA) platform for its future mid-size electric SUVs which will be entering the international markets from 2025 onwards. This platform is designed for pure electric vehicles which will allow them to maximise cabin space, and well-integrated propulsion systems including bigger battery packs, power management systems and fast charging speeds. All of it will result in improving driving efficiencies for increased range and sufficient performance.

Also Read: Beyond Tata Nexon EV: Here Are 4 Upcoming Tata Electric Cars In 2024 You Don't Want to Miss!

The EMA platform‘s electrical and electronics will also allow the Avinya to support Level 2 + autonomous driving, over-the-air software updates, and over-the-air feature additions. With the EMA platform, Tata will be able to cut down on the development time and cost to complete the Gen3 platform for the Avinya. 

About Tata Avinya

The Tata Avinya was first showcased in 2022 as Tata’s concept for its entry into the premium EV space as a global offering. The concept focused on minimalism inside the cabin and giving maximum space for passengers. As per Tata, it will sport a range of over 500km and will come with ultra-fast charging which will give it a range of 500km in just 30 mins.

• Upcoming Cars In India

Launch Timeline

The Tata Avinya is expected to enter into production in 2025 and come on sale the same year. We expect that this EV will be priced north of Rs 30 lakh (ex-showroom) and will be Tata's global premium EV offering.