Tata expects surge in sales of new Aria 4x2

The Indian auto major Tata Motors seems all geared up for the upcoming launches lined up in the current fiscal. It has seen raving success since the time it bought its first vehicle to India. Recently, Tata Motors launched Tata Aria 4x2 version in India and it aspires to sell more and more units of Tata Aria 4x2 version in the near future as the firm is expecting a major hike in its demand.

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As per the Vice President of Tata Motors commercial Passenger car business, Mr. R. Ramakrishnan, Tata Motors is aspiring pretty high and wish to sell more units of Tata Aria 4x2 version in next couple of months. The Tata Aria 4x2 is the refreshed version of Tata Aria 4x4 crossover which was launched last year in the country, but could not perform well due to its high price. Tata Motors invested a whopping Rs. 1000 Crore in this car and since the time of its launch, Tata Motors has managed to sell a meager 2000 units.

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Mr. Ramakrishnan also said that Tata Aria 4x2 will come in three variants, which includes Tata Aria 4x2 Pure,Tata Aria 4x2 Pleasure and Tata Aria 4x2 Prestige. The Tata Aria 4x2 Pure is the new variant which the company has rolled out in the domestic market. The top most model in the lot is Tata Aria 4x2 Prestige. As far as the Tata Aria 4x2 price is concerned, the base model price is tagged at Rs.11.57 Lakh, whereas the top model of Tata Aria 4x2 is priced at Rs. 14.47 Lakh. The price might seem a little higher on the side, but the new Tata Aria 4x2 will be totally worth every penny that has been spent on it.

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