Tata Motors initiates a campaign against counterfeit spares

Tata Motors have started a campaign to bring awareness regarding the sale of counterfeit spare parts, and have launched Tata Genuine Parts (TGP) as brand, which would protect its customers from the menace counterfeit spares create.

As part of its on-going enforcement campaign, Tata Motors launched nationwide raids, to expose the burgeoning spurious spares parts business. So far, Tata Motors has conducted 33 successful raids in and around, Mumbai, Thane, Pune, Nagpur, Solapur, Kolhapur, Latur, Sangli, Satara area, and around 125 raids across the country.

The enforcement team including the IPR enforcement, copyrights protection agencies, Tata Motors’ TGP team and the legal team, have been working closely to identify both manufacturing units and selling outlets / locations of counterfeit spares and packaging centres, across major cities and trade hubs of India.

Based on complaints from Tata Motors’ sources, the local area police along with the enforcement agencies launched raid operations against violators at the following locations in Maharashtra:-

1.SS Clutch Co, Mumbai -Thane godown
2.Viking Automobiles, Dahisar, Mumbai
3.Shiv Motors, Kalamboli, Mumbai
4.Gurukripa Spares, Kalamboli, Mumbai
5.Mukesh Automobiles, Ulhasnagar, Mumbai
6.Kamlesh Automobiles, Ulhasnagar, Mumbai
7.Ravi Motor Parts, Ulhasnagar, Mumbai
8.Deepak Motors, Pune
9.Nirmal Automobiles, Pune
10.Parth Enterprises, Katraj, Pune
11.Pragati Automobiles, Katraj, Pune
12.Atul Automobiles, Temburni, Solapur
13.Pawan Motors, Latur
14.Puja Auto, Yeola, Nashik
15.India Battery, Yeola, Nashik
16.Anand Motors, Sangli
17.Rajkamal Auto Stores, Kolhapur
18.New Abid Auto, Nagpur
19.Memon Motor House, Nagpur
20.India Tempo House, Satara

The most easily duplicated products include clutch parts, air/ oil /fuel filters, belts, hoses, ball joints, seals, suspension items like liners and brake pads, gear parts, syncrocone, gaskets. For these, counterfeit packaging, labels and various other fast moving partswere being manufactured and distributed to the market from these locations.

According to Mr. Rajesh Bagga, Vice President – Legal, Tata Motors, “The use of spurious parts poses a safety risk to consumers. Data shows that over 50% of spares for all popular brands sold in the market are fake and unreliable. Studies also show that 70% of consumers opt for fake spares instead of visiting authorised service centres, once the warranty period on the vehicle has expired. Customer Awareness is the key to curb sale of counterfeit products, prompting Tata Motors to generate countrywide awareness campaigns about safety risks posed by spurious / counterfeit spare parts.”

The TGP team has launched a series of pilfer-proof plastic packaging for Gear and Differential Parts as well as lazer marking with Tata Logo. A slew of security enriched packaging stickers and labels and the Tata Dhaal hologram on the packaging, as an identification mark, aids to provide customers with additional assurance when they buy Tata Motors spares. Tata Motors has also kick-started regular Mechanic and Retailer Meets and various outreach programs through the Spare Parts Distributors, educating the influencers and end customers on the various initiatives taken by the company to control the counterfeit parts.

Tata Motors is committed to protect its end user from being cheated with counterfeit, duplicate, imitated or fake parts and would continue its action against proliferation of these parts in the market.