Tata Motors launches motorsports initiative
Published On Feb 15, 2011 04:46 PM By Vidyadhar
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Tata Motors reaveled its plan to launch ‘Tata Motors Full Throttle’ today, which will be a platform for the company's participation in motorsports and allied activities.The company is all set to participate in the Desert Storm Rally commencing on February 22, 2011 at Ahemedabad. The company will show up with a team of 2 Tata Safaris and 2 Tata Xenon Xts.
Speaking on the initiative Mr. R. Ramakrishnan, Vice President, Commercial- Passenger Car Business Unit, Tata Motors, said that with the onset of Full Throttle the company will get a chance to showcase the high class technology which it uses in the products. The platform will help the company in organising and synergising all efforts and activities in the area of motorsports including development and testing.
In the past the company has also been a part of various international rallies such as the London – Capetown rally in 1998, ASEAN rally in 2005 and the SAARC rally in 2007 with the Safari sports utility vehicle.Tata Safari and the Tata Xenon XT, a 4x4 lifestyle pickup, have also been driven in various rallies in the past by independent participants.
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