Tata Motors retail 33,892 vehicles in April'14

The homegrown manufacturer Tata Motors' sales figure for the month of April 2014 stood at 33,892 units in the overall commercial and passenger segment including the exports. While in last year (April 2013), it was 51,160 vehicles thus a steep decline of 34% was registered. The domestic sales of Tata commercial and passenger vehicles for April 2014 were 30,670 nos. - 36% decline - over 47,595 nos. sold in April last year.

In the passenger segment, the manufacturer retailed 7,441 units - a decrease of 36% - as the automaker sold 11,570 vehicles in the corresponding month last year. Even the combined sales of Nano/ Indica/ Indigo failed to provide any relief as in April 2014 the company sold 5,653 nos. - lower by 37% - over 8,918 vehicles in April 2013. While in the SUV segment comprising of Sumo/ Safari/ Aria/ Venture, the automaker ventured 1,788 units – a sizeable drop of 33% - over 2,652 numbers sold in April last year.

Even the commercial class of Tata wasn't able to salvage the poor sales figures and it too witnessed a downfall of 36%. For April 2014, the figures stood at 23,229 units as compared to 36,025 vehicles sold in April last year. While the sales of Light Commercial Vehicle & M&HCV also witnessed a fall of 43% and 16% respectively. The exports of the company also registered a decline of 10%. Last year, the manufacturer shipped 3,565 vehicles in April while in last month, the company was able to move only 3,222 vehicles outside the country.

It's not only Tata Motors, the slow growth in sales graph is noticed in a couple of other manufacturers too. Automakers such as Toyota and Maruti Suzuki also witnessed a decline in sales. Only a handful companies like Honda, Hyundai and Ford skipped the downfall and registred growth in their sales.

In the month of April, Tata Motors also launched the facelift version of Tata Aria at Rs 9.95 lakhs. The SUV featured projector headlamps, 'Aria' body decals, JBL Harman infotainment system, and the all-new VARICOR 2.2 litre engine. Moroever, in order to expand its model line-up, the company is also planning to launch the Tata Zest and Tata Bolt in the upcoming months. Both the car has already been unveiled and showcased at the 2014 Delhi Auto Expo. The cars will be made available in petrol and diesel fuel trims. 

The petrol variant of both the cars will carry company’s latest development 1.2-litre Revotron turbocharged intercooled MPFi petrol engine while the diesel models will inhouse the Fiat’s tried and tested 1.3-litre, Quadrajet diesel engine. Zest, the compact sedan will lock horns with Hyundai Xcent, Maruti Suzuki Swift Dzire and Honda Amaze, while Bolt will be put against the likes of Maruti Suzuki Swift, Honda Brio and Hyundai Grand i10.