Tata Safari Storme Launch will be Twin-Fold; Mini Launch First

Tata Safari Storme – The latest offering from Tata has been creating waves upon waves of rumors and buzzing with the Indian automotive market. This latest from Tata may well be the most anticipated launch of all time. The readers are probably quite familiar with all the details of this upcoming car, but we have some more nuggets of information to impart. The details about the Tata Safari Storme are more or less widely known, however many have wondered why the vehicle was delayed to such an extent in its launch by Tata. Well, the reasons for this delay are twin-fold.

Our inside sources at Tata confirm that at one point Tata decided to ensure that proper training of personnel be given priority over a timely launch and that the training will ensure a smooth transfer of the vehicle to consumer hands. In addition to this, there are rumors floating around about a mini sized launch confined to the Chandigarh area before the vehicle moves on to Delhi and Mumbai for the nation-wide launch.

On the other hand this may also be seen as nothing more than a marketing strategy to increase the hype surrounding this car and generate more interest. Be what it may, the confirmed facts are that the Storme will be released somewhere around mid-July. The pricing is still expected to be between Rs.8-11 lakhs and its major source of competition will be the next-in-line Renault Duster, the upcoming Ford EcoSport and possibly the Mahindra Scorpio. We’ve been patient enough for this vehicle for so long, another few weeks of waiting won’t make much difference.

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