Toyota and Mazda join hands to better cars

Toyota Motor Corporation and Mazda Motor Corporation have combined forces to leverage resources and complement each other’s core competencies. Both companies will benefit in terms of products and technologies. This partnership will be meeting the changing demands and tastes of customers all across the globe. Overseeing the proceedings, a joint committee will be setting up that will evaluate methods and processes used in both the companies and help utilise them to their benefits. The committee will encourage broad and meaningful collaboration across a range of fields, including environmental and advanced safety technologies.

Signing the agreement from Toyota’s side, Akio Toyoda, President Toyota stated, “As evidenced by their SKYACTIV Technologies and KODO – Soul of Motion design, Mazda has proven that it always thinks of what is coming next for vehicles and technology, while still managing to stay true to its basic car-making roots. In this way, Mazda very much practices what Toyota holds dear: making ever-better cars. I am delighted that our two companies can share the same vision and work together to make cars better.”

Representing Mazda, Masamichi Kogai, President and CEO said, “Toyota is a company that has shown steadfast resolve in acting responsibly on global environmental issues and the future of manufacturing as a whole. I also have tremendous respect for Toyota’s dedication in its pursuit of ever-better cars through ongoing innovation. Furthermore, Mazda identifies with the way Toyota cherishes its roots and all of the communities it is involved in. It is no wonder they are held in great esteem in return. I hope that by working together to make cars better, we can raise the value of cars in the eyes of consumers while also enhancing the manufacturing capabilities of our home, Hiroshima, and all the communities we are involved in as well.” Earlier partnership between the two giants has included the licensing of Toyota’s hybrid technologies to Mazda and production of smaller compact cars for Toyota at Mazda’s plant located in Mexico.