Toyota plans on doubling sales

Published On Jan 20, 2011 03:10 PM By CarDekho for Toyota Etios

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Toyota Kirloskar Motors (TMK) plans big for India by increase the portfolio with multiple launches the Japaneses auto giant hopes to double its car sales. In 2010, the world's biggest auto makers rolled out 74,759 units which marked an increase of 38 per cent against the 2009 sales. And for this year Toyota Motors hopes to double the sales figure by rolling out 150,000 units.

Tomonaga Shigeru, the Deputy Managing Director quoted in an interview that the expectations are on the increasing sales figures on its winning cars established in India such as Toyota Innova, Toyota Corolla, Toyota Camry and ofcourse the new entry in the mid size sedan segment Toyota Etios and the hatchback yet to be launched in April Toyota Etios Liva.

Toyota Motors commenced the booking of its sedan last month which was launched recently on the Indian shores. Mr Shigeru said that the company is delighted with the response it has catered for the new sedan with the order book filled with 18,000 bookings all across the country. Few dealers have commenced the delivery of the sedan but it seems many have to wait due to heavy order backlog.

As per Shigeru the domestic auto market is moving on a positive track as its Indian arm raised to 31 per cent by selling 14.15 lakh units from April to December 2010 as compared to the sales of 2009.

Mr Shigeru further said that the Indian auto market is huge due to the masses which is mostly the middle class section holding huge potential for the car makers. It can be predicted as the small car market holds 70 per cent in the domestic auto market share. With this reason various car makers globally are investing in the domestic car market.

Launching the new cars in the small car segment and the mid size sedan, Toyota Motors is looking forward to enjoy splurging sales. The company is also looking forward to expand on its sales and service network as the buyers in India hugely get attracted towards the after sales and service for the car.

Mr Shigeru also reveled that the company has extended its dealers from 100 in the last year to 150 and is also working to increase it further. The company is concentrating on the new found potential auto market the II Tier towns.