Volvo S60 makes its debut as the official car at the Aircel Chennai Open 2012

With Volvo Auto India continuing its association with the Aircel Chennai Open 2012, the stage is set for the ‘sporty’ Volvo S60 to make its debut as the ‘Official Car’ at India's only and South Asia's premier ATP World Tour tennis event. As part of this association, all matches during the tournament from 2nd-8thJanuary 2012 will be played against the backdrop of Volvo S60, a luxury sedan sportier and more distinct than any other. With head-turning design, envious technology, and a fascinating array of innovative safety features – Volvo S60 has re-defined performance for the discerning car buyers and was recently adjudged as the ‘Full Size Luxury Sedan of the Year’ by NDTV Car & Bike Awards 2012.

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In the backdrop of these accolades, the association will allow dignitaries, participants and players to experience the quintessential driving pleasure synonymous with Volvo S60. According to Mr. Tomas Ernberg, Managing Director, Volvo Auto India, "Much like Tennis as a sport, Volvo cars especially S60 celebrate performance. It is, without doubt, the most dynamic car model Volvo has ever showcased at the Aircel Chennai Open in our four-year long association. We are delighted to be back in Chennai and look forward to winning many more hearts with the S60 debut as the official car.” Commenting about the partnership, Mr. Ashu Jindal, COO, IMG Reliance said, “We welcome the debut of Volvo S60 as the official car for Aircel Chennai Open. In Volvo we have a committed partner, and we are delighted to have them with us here in Chennai, offering the best in sporting luxury on wheels.”

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Being one of the most competitive and compelling offering, the unique features of Volvo S60 on display at the event will include World’s first ‘Pedestrian Detection’ with full auto brake, Advanced Control with Torque Vectoring,Adaptive Cruise Control (ACC), and Laser Assisted Automatic Braking – City Safety, Turn with steering lights (Active Bending Lights) among others. The 17th edition of the tournament from 2nd - 8th January 2012 will see in action an impressive line-up of stars, both Indian and International. The strong player field includes two players ranked in the top 10, Serbian world number 9 Janko Tipsarevic, and Spanish world number 10 Nicolas Almagro. India's Leander Paes will partner Serbian Janko Tipsarevic in the doubles draw of the Aircel Chennai Open 2012. In addition, Somdev Devvarman, the country's top-ranked singles player and finalist at the 2009 edition, will lead the Indian challenge in the singles draw of the tournament. The Aircel Chennai Open 2012 will be telecasted live exclusively on Ten Sports.

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