Will Chevrolet Beat diesel fuel sales of GM India

Grappling with the soaring petrol prices coupled with hike in the interest rate, the car  sales in India seems to attenuate constantly. Keeping the current scenario in mind the auto majors are vying to roll out diesel variants of the popular models to lure the Indian customers. In India the stress is given on price and mileage of the car, along with this being stout in size adds up to the lucrativeness of the passenger cars. Taking the advantage of this situation GM India will be pioneering in the small diesel car segment with the launch of its highly anticipated hatchback Chevrolet Beat diesel. Chevrolet Beat diesel is slated to launch by mid July to further heat up the small car segment.

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Small cars in India are sold like hot cakes, Chevrolet it seems has struck the right chord by being the first one to launch the diesel variant of one of its most successful hatchback, Chevrolet Beat. Chevrolet Beat debuted in India last year and since then it has been a major contributor in the sales of GM India. However the sales figure have been dipping in the last couple of months and the automakers have been looking up at launching the new models equipped with a diesel engine under the hood.

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The major question which arises here is whether the new Chevrolet Beat Diesel will be able to fuel sales of General Motors India. Lined up next is the Indian small car wizard Maruti's compact and most popular hatchback Maruti Swift which is likely to be rendered in the diesel variant. The car is highly popular amongst the Indian customers and is referred as the backbone of Maruti in India. Apart form that the recently launched Toyota Etios Liva is also grabbing eyeballs of the car aficionados though it is not available in diesel variant but still is has managed to register 1000 bookings within three days after the car was launched in India. Toyota India is mulling to launch the diesel variant of Toyota Etios Liva hatchback and the Toyota Etios sedan which may further ramp up the competition in the small diesel car segment.

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Chevrolet is betting high on the diesel avatar of Beat, the company is expecting to get extraordinary response for the zippy hatchback. As far as the Chevrolet Beat Diesel price is concerned, the hatchback will be priced little higher than its petrol sibling,however with other auto majors coming with diesel variants, GM India needs to price it competitively as it could be a game changer for GM India.

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