Audi now in Bhubaneswar, Orissa

The German luxury carmaker, Audi has now opened its first world-class showroom in Bhubaneswar, Orrisa, taking the total no. of Audi dealerships to 26 in India. The showroom was inagurated by Mr. Michael Perschke, Head, Audi India, Mr. Devjyoti Patnaik, Managing Director, Audi Bhubaneswar (M/S Jyote Premier Pvt. Ltd.) and leading Indian Bollywood actor, Ms. Lara Dutta. The company which has been doing superb in terms of sales in India, aims to takes its total dealership no. to 34 by the end of this year, so to reach more and more customers all over India.

“We have achieved stellar sales performance in FY 2012-13 and in the first quarter of 2013 and became the No.1 luxury car brand in India. Our dealer expansion strategy has helped us to tap the underlying growth potential of the luxury automotive market of India and reach the maximum number of potential buyers across the country. Customers in Tier II cities are exhibiting an increased appetite for luxury and are appreciative of the sportiness, progressiveness and sophistication that our brand offers. Orissa is a key market for us and I am confident that Audi Bhubaneswar will play an integral role in sustaining the momentum that Audi India has created in reaching the pole position,” said Mr. Michael Perschke, Head, Audi India.

The new dealership is located at Utkal Signature in the capital city of Bhubaneswar, and is spread over a total area of 11,500 square feet. Audi Bhubaneswar has a honeycomb aluminum facade on the exterior. With a display area that can accommodate 14 Audi cars, the showroom will display the entire model range of Audi cars available in India. Furthermore, Audi Bhubaneswar will also house an Audi Shop and the Audi Exclusive elements, where customers can order customized products and purchase a variety of Audi branded merchandise.

“Each Audi dealership is not only a central retail outlet but also an expression of world-class promise to the brand enthusiasts and customers. Audi Bhubaneswar is at par with the showrooms we have in Munich and London in regards of standards, quality and site. The brand has set very high standards in service quality and customer care in the country. By the end of 2013, we will have at least 34 dealers pan-India, with plans for new dealerships in markets like Vadodara and Noida among others. It is important for us to be present wherever our customer is,” said Mr. Michael Perschke.

“It is a matter of great pride for us to be appointed as an Audi dealer and associate with a winner brand like Audi. The opening of this new showroom in Bhubaneswar marks the beginning of a longstanding association with Audi. Jyote Premiere has been associated with automobiles since 1996 and we will ensure that the customers are provided with a distinct luxury experience that the brand with the four rings is known for globally.” said Mr. Devjyoti Patnaik, Managing Director, Audi Bhubaneswar (M/S Jyote Premier Pvt. Ltd.).

Audi Bhubaneswar will also manage the exclusive Audi service facility in the next 5 months, which would be located behind the showroom on NH-5, Cuttack – Bhubaneswar Highway, Orissa. This facility would be spread over an area of 14,500 square feet and will have a capacity to service 15 cars per day in a single shift on a total of 09 bays along with body shop and paint shop. The technicians at the facility are trained to ensure world-class services to the customers.