Audi to Bring Sportscar Experience to Chennai
Published On Oct 19, 2012 12:44 PM By Wajeeh
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Taking a leaf out of the Toyota initiatives handbook, Audi India has come up with their latest venture, the Audi sportscar experience (ASE) at the Madras Motorsports Racetrack in Chennai yesterday, the18th of October. The previous ASE held at the Buddh Internatinoal Circuit was also quite a success. According to Audi India, the ASE venture is the first of its kind to be conducted exclusively using high performance sportscars. The event that started on the 18th will end on the 21th of October and will utilize the Audi R8 V10.
The ASE is a twin-phase event consisting of the 2 phases namely; Audi racetrack experience and the Audi racetrack experience advanced. The Audi racetrack experience focuses on strengthening the drivers driving skills such as handling, steering and sector training on a race track. The Audi racetrack experience advanced on the other hand focuses on such things as understanding the racing line, over and under steer along with regularity tests to master the circuit.
In addition to this, India’s racing talent Aditya Patel will be present to guide the customers to enrich their experience. This opportunity is available in the following packages.
• Only Experience (Price:73,000INR)
• Experience + local shuttle (Price:80,000 INR)
• Experience + local shuttle +hotel stay (Price:85,000 INR)
Commenting on the ASE Michael Perschke, Head of Audi India stated, "Audi India is the only luxury car company which so far has developed a tailor made program with these sportscars for South India. Also together with our motorsport partner JK Tyres, we have developed a talent program, whereby local talents from get an opportunity to test their skills with Audi and participate at global events. This has enabled Audi India race talent Aditya Patel to win with his team the world famous 24 hrs of Le Mans."
