Auto cos to cash in from social media

Auto firms like Maruti Suzuki, Hyundai Motor India Ltd, Tata Motors are using social media sites like Facebook and Twitter as a marketing tool and tapping in young customers from the same. Market researchers also believe that it’s a smart move and the auto Industry is headed in the right direction. Last year the car industry saw a massive number of car buyers to referring to social media sites for information before purchasing a car. The  auto giants now are leaving no stone unturned to attract the potential clients from these sites and are almost doubling their expenditure to market products on the same.

Maruti Suzuki India (MSI) Chief General Manager (marketing) Shashank Srivastava stated that with the advent of internet, the source of information for buying a car has shifted to social media from friends and relatives. As the average age of the user of social media has decreased from 39 to 35 years, the social media can no longer be ignored as it is inexpensive and easily available on any smart phone.

Tata Motors with similar sentiments stated that social networking sites like, Facebook and Twitter are not only popular in metros; they are a big hit even in small towns, using them as a communication tool to answer queries is turning pretty effective. Hyundai Motors India Ltd also has many car consumers that actively exchange information on social media and to catch them one needs to be on social media too. As recently reported by Octane marketing, they predict an 18% increase this year in the number of Indian marketers using e-marketing integrating e-mail and social media campaigns to engage car buyer’s community.

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