Ferrari to Remain Exclusive

While addressing the media at the Maranello factory, Luca di Montezemolo said that the company will not develop car other than its core sports and GT market. The information was revealed to the media, where Luca explained key areas of the business, as well as announcing impressive results for the first quarter of 2013. Speculations were on rife that the Ferrari brand is planning to launch a SUV, a four door or a smaller and cheaper car.

“I base my plans for Ferrari on four key areas,” said Montezemolo. “Our team spirit, our passion, our extreme technology and our exclusivity” this is how he summed up his feelings to the assembled journalists from over 30 countries. Ferrari has registered an impressive growth in the first quarter.  A total of 1,798 road cars were sold, excluding the pre-sales of La Ferrari, an increase of 4% on the first quarter of 2012. Revenues also increased to €551 million, an increase of 8%. Trading profit was also up 42% standing at €80.5 million with Net profit up 36.5% to €54.7 million.

He further said that the company's vision is not to increase the production numbers of Ferrari road cars in 2013, the production will be less than 7,000 in 2013. “I want Ferrari to remain exclusive,” he explained. “A Ferrari is like a beautiful woman, she must be worth waiting for and desired. I base my ideas on what I learned from Enzo Ferrari, if we produce less cars, we will not flood the market and it makes our used cars more desirable too.”

The company also plans to expand its network across the globe with an international work force already standing at 2,900. The company will create 250 new jobs in Italy this year, with a 20 per cent increase in blue collar workers. According to the chairman, innovation is the key to success of Ferrari, as none of the models follow the same design - each are individual form the 12 cylinder cars such as the FF to the 8 cylinder California which continues to be the top performing model in the USA.

Ferrari is the strongest brand in the world with 95 items displaying the prancing horse sold worldwide every minute. With an international presence in over 61 countries there are currently 54 dealers in the USA, 27 in Great China (a number that is set to increase), 101 in the Europe, Middle East and Asia (EMEA) region and 17 in the Far East (also set to increase).