Fiat loses out in the growing Indian auto market

It is clearly a fortunate time for most of the domestic carmakers of India to be happy as they are observing great sales and a wonderful demand of their products. But for Fiat, it is altogether a different story as it is just noticing the decline in its sales. Looking at the initial six months’ period of the year 2010-2011, surprisingly, the Italian company Fiat is the only one with the record of fallen or poor sales. An year ago, this Italian auto company had launched its models Fiat Linea and Fiat Punto. With the launch of these new models, it was being expected that in over four years’ period, Fiat will definitely register the profit in its first quarterly months, that is, in the period of April-June. But to everybody’s surprise, these two new models of the company could not impress the Indian customers in the way they were able to attract the European customers. The recent figures about these models suggest that these products are losing their charm in the Indian market.

This year during the period between April and September, the sales of Fiat have fallen by eight per cent to 11,863 units in comparison to the 12,893 units that were sold in the corresponding period previous year even though the domestic passenger car sales have raised to thirty three point six per cent to 9.2 lakh units in the initial six months of the present year. So where exactly did Fiat started missing? According to an auto analyst, the case of Fiat sales is a case of how one starts getting unsteady with its purpose along with a winning model. He further added that the Fiat company has been there in the Indian market for ages. The company has got some great products but somehow the products get messed up, added the analyst. He quoted that earlier it was Fiat Uno, Fiat Siena, Fiat Palio and then recently, it is about the new Fiat Punto and Fiat Linea.

In the last few days, Fiat India did not even respond to the queries regarding its downturn in the auto market of India. A general description for its declination of sales in the market is its large gap in the after-sales service wherein the company has shifted its position from being on its own to changing partners.

Read More on : Fiat Linea 2013