Ford EcoSport Global Test-Drive in Goa This Month

Ford is organising a global test-drive for the company's entry-level SUV EcoSport in Goa this month. 150 experts and media professionals from around the globe including Australia, New Zealand, South Africa and Taiwan will be a part of this global test-drive. The compact sports utility vehicle would be exclusively developed in India for right hand drive markets. This has been for the first time a global test-drive for a vehicle is taking place in India.

“We are hosting one of India’s most comprehensive and largest product ride and drive programmes with more than 150 participants from markets including India, South Africa, Australia, New Zealand and Taiwan and our dealer principals from across the country driving the Chennai-built EcoSport across two weeks,” said Joginder Singh, president and managing director, Ford India.

Ford EcoSport will be a compact sports utility vehicle that will directly compete against the Renault's Duster. For instance, the utility vehicles are the only ones which are getting good response from the buyers. The passenger vehicle segment is struggling for growth as compared to utility vehicle segment. The UV segment grew by over 50 per cent in the last fiscal and is expected to get a double-digit growth this year.

The American auto manufacturer has been one of the first global carmakers to start their operations in India, but didn't manage to capture much of the market and remains under 3 per cent. Figo is the company's flagship hatch, which is the only notable mass market product in its portfolio.

“Before Figo, our sales were just 28,000 units per annum. Now it is over 100,000 units, said Singh. Ford EcoSport will be launched in India next month and will come with a 1-litre EcoBoost, 1.5-litre petrol and a 1.5-litre diesel engine.

Source : HT

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