Ford Figo - it came and it conquered!

Ford does it with Figo. Ford has conquered the Indian Markets with its hatchback model. Ford has entered the league of the largest selling cars in Indian market beating the top contenders. The automobile markets has always been a great potential which has been explored time and again by Ford. The success of the new Ford Figo has helped the American automobile to establish a stronghold in India. Ford Fiesta is also a success in the market but with Ford Figo, it is gaining high on the automobile market in India.

Ford in India started in the year 1998 with Ford Escort which later changed to Ford Icon in 2001. They have added range of cars such as Ford Fusion, Ford Fiesta, Mondeo and Ford Endeavour. In march 2010, Ford Figo was launched in the Indian Auto market. Figo was made according to the Indian standards which was especially deigned for the Indian masses.

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The Indian market has been dominated by the hatchback cars. Ford's move of launching the Ford Figo with a price tag of 3.5 lakh has led them win hearts of the masses in this section. The market growth for Figo has tremendously gone up leading it to join the club of the top five selling car in India. The marketing strategy of Ford Figo was to capture the hatchback segment of cars. The low pricing attractive colors and great offers have helped them to get the hold of the market.

Ford Figo has everything a small car can offer. Figo available in petrol and diesel models comes in four versions. In Vogue, fashionable interior and exteriors and advanced features with affordable price tag has helped in winning the hearts.

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Figo petro model comes with an all new 1.2 liter petrol engine producing maximum power of 71 Ps and 102 Nm of peak torque. The Figo diesel engine is loaded with 1.4 liter, Duratorq diesel engine which also powers Ford Fiesta and Ford Ikon. It has helped in delivering quality performance with great fuel efficiency. The Duratorq diesel engine produces a maximum power of 69PS and 160 Nm of top torque. Ford Figo offers great variety which is one of the added advantage. It comes in four versions both in petrol and diesel engine. They are Lxi, Exi, Zxi and Titanium which makes a total of eight versions for diesel and petrol.

Making at the top five stop and leaving the big players in the market behind, Ford is in the lead run. The competitors have already geared up. Coming at the top position in the best selling cars in India, it shares space with Muruti Alto, Hyundai i10, Maruti Swift, Maruti Wagon R. As per the insiders, Ford is planning aggressive strategies for future as it has big plan of launching eight new models in next five years.

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