Ford Ikon Cross Country Drive sets off

Ford India set off its Ford Ikon Cross Country Drive on Wednesday. Through this drive 26 state capitals and three union territories of the country will be covered. The entire distance 20,000 will be covered in a total of 46 days. Michael Boneham, president & managing director of Ford India flagged off the iconic Ford Ikon from its manufacturing facility in Maramalai Nagar. Nigel Wark, Ford India executive director, Marketing Sales and Service and Autocar India editor Hormazd Sorabjee were among the guests presented there. The drive will engage a Ford Ikon with the new 1.4-litre DuraTorq, common-rail TDCi engine under its hood. A standard Ikon diesel, without any modifications what-so-ever will be used to demonstrate the endurance, fuel efficiency and low cost of ownership of the vehicle.

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