Hyundai Motors new Identity Standards

Hyundai Motors India Ltd., has reworked on the corporate identity requirement to form a uniformity in the brand identity and competitiveness in the showrooms and workshops across country among its customers. The new Corporate Identity criterion will be implemented in all the Hyundai Motor Company across globe.

HMIL in India, has plans to instrument the new Corporate Identity in all 320 Hyundai outlets and the first phase will be completing in December 2010 which will cover 204 company outlets which includes sales, services, dealerships and Advantage (which is used car business) outlets. The rest of the showrooms will be affixed with the new Corporate Identity standards by 2011 end. The new Corporate Identity will be seen on the main fascia, entrance gate, plyon and all the projecting signs at the main customer reachable touch points.

H W Park, MD and CEO of HMIL, ushering his views on the latest development, he said that, the Corporate Identity will be a visual mechanism which will communicate the philosophy, traditions, values and brand strategy. He added that, HMIL recognize the importance of delivering a extraordinary and strong brand image. This is specially for the dealers of the company who deals with the customers daily. He further added with confidence that, the new Corporate Identity will place the brands strong image among its buyers.

The ever increasing brand value of HMIL products has crafted a new 3D chrome signature which will reflect the brand in a better refined manner. The new signature which has been designed will put across the image as a power brand and which will rightly reflect the standards and quality which Hyundai is made of. The upgraded brand image of Hyundai will be consistent with the vehicles it offers.

The new identity after it is implemented will showcase an upgraded global brand image and consistency of Hyundai vehicles in India. It will help in providing better and easily recognizable brand retail for its buyers.

Hyundai Motor India Ltd., the largest passenger car exporter and also it is the second largest automobile producers in India, is a fully owned subsidiary of South Korean Hyundai Motor Company currently has 7 models in the passenger cars in almost all the segments.

Hyundai Santro, Hyundai i10 and Hyundai i20 comes in A2 segment, the Hyundai Accent and Hyundai Verna Transform in the A3 segment, the Hyundai Sonata Transform and the Hyundai Santa Fe the SUV comes in A5 segment.

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