Land Rover Celebrates 65 Years of Technology and Innovation

Land Rover, fully owned subsidy of Tata Group, will mark 65years of technology and innovation with a celebratory event at Packington Estate near its Solihull homeland. A 'HUE' birthday cake will be flown in by special delivery in a Lynx helicopter by a member of the 'Black Cats' Royal Navy display team,  renowned for thrilling audiences with their dynamic air displays. In a search to develop a vehicle that will tackle any terrain has been at the forefront of the Land Rover brand since the foundations were first sketched in the sand by Maurice Wilks. This principle has subsequently made Land Rover famous around the world since production began in 1948. 'HUE 166' was the very first Series I Land Rover, affectionately known by many as 'Huey', and will be on prominent display at the event.

At the same occasion, the company will debut the Special Edition Defender - the LXV (65 in roman numerals). Defender was first developed in 1990 and this iconic family of utility vehicles - Land Rover Series I, II, III and Defender - has now sold in excess of two million units. Available in five different body styles, the LXV is based on the standard Land Rover Defender which is equipped with the 2.2-litre diesel engine and 6-speed manual transmission, producing 122PS@3,500rpm of power and 360Nm@2,000rpm of torque. The special edition Defender sports a 16-inch Sawtooth alloy wheels and comes in Santorini Black or Fuji white with contrast Corris Grey roof, grille and headlight surrounds and facia. The interior boasts exclusive full leather seats with LXV embossed front headrests and unique orange contrast stitching on the seats, steering wheel and centre cubby compartment to complement exterior LXV decals. An optional union flag decal can be located on the rear of the vehicle. Prices will be available in August.

Around 150 heritage Land Rovers will join the celebration at Packington Estate, which was the inititaion for the original 1947-48 Land Rover prototypes through to the Range Rover development vehicles of the late 1960's and early 70's. These vehicles will showcase key milestones in Land Rover's 65-year history and also some 4x4 world firsts such as anti-lock brakes, adjustable air suspension, Electronic Traction Control, Hill Descent Control, Terrain Response® and Stop/Start technologies. They will sit alongside Land Rover's current model line-up - the Defender, Discovery, Freelander, Range Rover, Range Rover Sport and Range Rover Evoque - and include the brand's latest technological innovations in the form of the new Electric Defender research vehicle and the world's first 9-speed transmission for a passenger car.

John Edwards, Land Rover's Global Brand Director says: "Land Rover is celebrating 65 years of proud heritage. It is in fact a dual celebration, as March saw Land Rover deliver the strongest ever monthly and quarterly sales performance in its history. "Since 1948, every component in our vehicles has been designed and engineered with intent and Land Rover continues to this day, to build the world's most capable all-purpose vehicles. A blend of refinement, performance and unmatched all-terrain capability make Land Rover vehicles distinctive and unique, ready to tackle the world's most challenging and inhospitable terrain."

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