Mahindra Verito Executive Edition Launched; Verito CS Coming by March

After launching the facelifted Verito in the Indian market in July 2012, Mahindra & Mahindra has today launched an all new Verito Executive edition, a premium offering targeted mainly at corporate professionals, executives and businessmen. The all new Verito Executive has been priced at Rs 7.75 lakh (ex-showroom, Delhi). The company is also planning to launch the Verito Compact Sedan in India before March ends, so soon Mahindra will have a Swift Dzire competitor.

Launched in the exclusive Pearl White colour the new special edition Verito has got some good positive changes both inside and out, helping it become an upmarket product now. The interior is enhanced with premium Italian leather seating, adding to the rich and luxurious feel. This plush feel is further extended to the leather-wrapped steering wheel and matching door inserts. The Verito Executive edition also comes equipped with a state of the art touch screen navigation unit, which is always standing by to assist the driver so that he will never have to stop for directions again.

The entertainment system with integrated Bluetooth is another of the classy additions to this special edition. It is further equipped with alloy wheels, body decals and Executive edition badging, that add to the car’s exterior. To lend that stylish edge, blue vision headlamps have been added in the Verito Executive edition.

Speaking on the launch of the Verito Executive edition, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said, “The Verito Executive edition will add a premium and aspiration quotient to the sedan. Together with the proposition of space and mileage which the Verito is already known for, this new edition will provide premium interior and exterior features to our customers. The features of the Verito Executive edition have been carefully chosen to meet the increasing customer demand and aspiration for a stylish sedan. This will clearly take the Verito to the next level in terms of style, premiumness, convenience and comfort. The Verito Executive edition thus further elevates the status of the Verito Man.”

Shah further added, “The New Look Verito already offers class-leading space and comfort, excellent mileage, a high performance engine, and a solid build quality which handles Indian roads effortlessly. With the launch of the Executive edition in the New Year, customers can now opt for an even more premium offering at a very sensible price”

The exclusive features of Verito Executive edition include –

Striking Pearl White exterior colour

Luxurious Italian leather upholstery

Leather-wrapped Steering Wheel

State of the art Touch Screen Navigation System

Smart Bluetooth Audio

Stylish body graphics (decals)

‘Executive’ badge

Blue Vision Headlamps

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