Mahindra XUV 500 registers 5000+ bookings within 6 days of launch

Mahindra & Mahindra Ltd. (M&M), a part of the US $12.5 billion Mahindra Group announced that it has received an overwhelming 5000+ bookings from customers for its new SUV – the XUV 500 in a mere 6 days. Bookings for the XUV 500 had opened across five cities - Mumbai, Pune, Delhi, Bengaluru and Chennai - from October 1st, 2011.

See More Mahindra XUV 500 Pictures                                                         Read More on Mahindra XUV 500

The buzz associated with this launch on social media has been phenomenal with 1.5lac viewers watching the live launch webcast and press conference. The XUV 500 website has received 8.5 lac unique visitors in just 2 weeks. On Facebook, the fan base for this vehicle has risen to over 66,000 fans during this brief period. The ‘Guess the Price’ contest, initiated just 10 days prior to launch, received a whopping 1.15 lac entries, making the contest a huge success. This has led to a virtual stampede of consumers at Mahindra dealerships to get their first look of the new SUV in India, XUV 500 and to test drive it. M&M has also received a whopping 35,000+ test drive requests! As a part of the launch marketing campaign, the XUV 500 cheetah announcer TV ad went on air on 5th October which is a continuation of the teaser ad. However, M&M has decided to defer the launch press ad campaign in view of the euphoric consumer reaction.

See More Mahindra XUV 500 Pictures                                                         Read More on Mahindra XUV 500

Speaking on the response to the XUV 500, Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra & Mahindra said, “It is a delight for us at M&M that the XUV 500 has garnered 5000+ bookings in a mere 6 days and across only 5 cities. We are humbled by this overwhelming response to the launch and would like to thank customers for the confidence they have reposed in the XUV 500.”

See More Mahindra XUV 500 Pictures                                                         Read More on Mahindra XUV 500

Launched on 29th September, the XUV 500 is designed entirely in-house at Mahindra’s world class research and development facility at the Mahindra Research Valley at Chennai. The XUV 500 is India’s first indigenously developed monocoque SUV with the first transverse engine offering from Mahindra. Making the XUV 500 truly unique and global is the manner in which it has conceived and designed. In fact, all research & development activities for this global SUV have been aligned with global standards of quality, technology, testing norms, regulations and emissions from the very start. XUV 500 price starts at Rs 10.80 (ex -showroom Delhi), at such a price the company is offering a great car, loaded with aplenty features. The XUV 500, thus, is the very epitome of the Mahindra RISE philosophy as its development challenged the limits of conventional thinking, and involved the innovative use of resources.

Read More on : click here to read more on Mahindra XUV500