Maruti Kizashi, promotional activities starts

Taking the advantage of ongoing Cricket fever in the country, Maruti India has also tightened its seat belt for promoting the new and first luxury car from the company’s stable. Maruti Kizashi has marked the home grown car manufacturer’s mark in the luxury car segment .

As per the statements made by reliable industry sources, MSI (Maruti Suzuki India) is make an investment of Rs 8 crore  for the promotional  campaign of Maruti Kizashi. If the budget is considered than the TV commercials alone would take up the pie of Rs 5 crore to Rs 7 crore investments alone. The entire campaigning session is specially placed in the World cup season.

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When MSI Shashank Srivastava who is the Chief General Manager (Marketing) in MSI was asked about the  investment he denied to make any statement for now but at a good note he said that the company’s on-air ads will trigger in coming days.

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He staed that Mruti Kizashi TV ads will be triggered from 8th of March which is the time  when India  will be going through the cricket fever. He said that the ad will focus on the features of this car and will lack any storyline. The ad is designed and made by Denstu, and will lay a good stress on the luxury part of the car. He also added that the company has used a special Phantom camera with 2,000 frames per second for the ad.

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Maruti for now was only known for is small cars in India but  with the entry of Maruti Kizashi, the company will  go through complete image change in domestic market. the availability of the car is made in two exciting variants, the manual transmission version is given a price tag of  at Rs 16.5 lakh while the automatic transmission is priced Rs 17.5 lakh (ex-showroom Delhi).

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