Maruti Ritz, 'Live the Moment' continues

The 2nd offering of Maruti Suzuki from the A2 segment, Maruti Ritz is grabbing great demand in Auto world which is evident from the sales of 6000 units sold every month since the month of May 2009 when it made its appearance. Moreover the successful model has made the company proud by owning the title of fastest one lakh sales ever in the segment.

Now the company is working towards its positioning statement, 'Live the Moment' through a campaign which has been in action since December 2010.

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The main origin of this positioning statement, Live the Moment, is for both driver and car. The car majorly targets the young generation living in urban areas. The car is for those who maintain a proper balance between purpose and enjoyment in life.

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The beautifully designed car assures best in class mileage and performance along with the stand out styling. The car thus makes an ideal choice for the young urban families. The campaign 'Live the Moment' is a chance for people to share their special moments with others, may it be small or big. The TV commercial of Maruti Ritz focuses on these special moments a person experiences in day-to-day life which makes an emotional background for the car.

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Now the company wants to take a step further to enhance this beautiful concept. The company has come up with a unique idea where people from different backgrounds will be asked to share a time when they have lived a moment. The moment can be of any nature, emotional or funny, big or small, old or new. The company says that whatever is worth living on this earth should be shared with others in order to make it more special. The entire concept will be supported by many promotional activities through public social websites like Facebook and Twitter. Contestants can write down their special moments through these websites and other social websites. These moments will appear as the live feed. For each moment, a unique ID will be assigned and through voting, the best moment will be selected. The winner will get a chance to drive a brand new Maruti Suzuki Ritz home. This is the first time that a car will be gifted to a winner based on online sited.

Through this campaign, the company is expecting great response from people.

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