Mercedes Benz brings Pure Fascination to Kochi

Mercedes Benz today set off a high-octane start to the year for the South Indian luxury car market by bringing the “Pure Fascination” to Kochi. This theme was highlighted during its participation at the Auto Expo 2010 reflected the company’s strategy in the near future for Indian market.

“Pure Fascination” is an interplay between all the brand values of the company. The hallmarks of the brand: Passion, Perfection and cutting-edge Technology are values incorporated in its theme “Pure Fasacination”, reflected by the mesmerizing array of products on display, experience offered and world-class infrastructure established. As the inventors of the automobile and the world’s most valuable premium car brand, Mercedes-Benz continues to remain the benchmark for vehicle quality, safety and refined motoring.

The idea of bringing this showcase to Kochi is to share the enthusiasm about growth and direction of the company and to interact with our friends of the Three-PointedStar, Customers and Media. Mercedes cars embody passion, perfection and cutting edge technology - values that are reflected through the exciting array of products that are presented together for the first time ever at Kochi.

The Director of Sales and Marketing of Mercedes Benz India Mr. Debashis Mitra attributed elaborated about the reinforced focus upon the brand: “So far, we have registered a good start to the year 2010 and February sales have been encouraging. We started the year with the presentation of the SLS AMG at the Auto Expo 2010. In the past eight weeks we continued this product excitement with 10 new product introductions. We have reinforced the Mercedes lifestyle quotient with the 10th edition of the Mercedes-Trophy while our association with Manish Arora ensures exciting fashion evenings with his unique couture “Fascination Collection” inspired by Mercedes. With our network expansion and up-gradation program, we are now present in 25 cities with more than 50 touch points, the largest for any luxury player in India. A few projects are remaining, e.g., a 12-car display showroom in Hyderabad, a 16-car display showroom in Chennai and a 26-car display brand center in South Delhi. These will be finished within the next few months and will set standards in their segment. We are looking forward to an exciting 2010 and markets like Kochi are the growth engines of the emerging Indian luxury landscape.”

The portfolio cars on display included the New S Class (S350 CDI L), the New E Class (E350 CDI Blue EFFICIENCY & E 250 CDI BLue EFFICENCY), the 2010 M-Class (Sports Edition) as well as the monster SUV the GL Class.