MICHELIN ranked top brand in Trust and Service Quality

 MICHELIN, the world largest automotive tyre manufacturers brand has been ranked the Top brand in Trust and Service quality by Syntec-Conseil en Relations Publiques. The online survey of 1,200 people in France analyzed companies’ reputations in five key areas: trust, service quality, employer brand, environmental stewardship and social responsibility.

While Michelin ranked first on the Trust and Service Quality parameter, the brand also got an overall 2^nd rank in corporate reputation.

The Michelin corporate community is made up of nearly 111,000 people, representing 120 nationalities, whose diversity, professionalism and commitment are a valuable asset and a source of creativity. The Michelin Performance and Responsibility process structures our corporate culture and coordinates our commitment to the principles of sustainable, balanced, responsible development. Integrated into every project and demonstrated in every aspect of our business by trained, highly involved teams, the process expresses our commitment to building growth on the long term and helping to address societal challenges by putting our values into practice.

Mr Nicolas Beaumont, Managing Director, Michelin India Tamil Nadu Tyres Pvt. Ltd. said, “Respect for people is one of Michelin’s core values which means enabling our employees to develop skills and capabilities aligned with the company’s needs. It also means paying close attention to working conditions and safety issues. Inspired by its founders, Michelin is dedicated to enhancing mobility through innovation and quality. Our customers too associate us with safety, reliability, technology and expertise and we are glad to be recognized as the Top brand for Service quality and trust.”

“Michelin is a very forthright, dependable company whose behavior is consistent with the image it projects,” said Thierry Wellhoff, President of Syntec-Conseil en Relations Publiques.

Michelin is a true believer of India’s success and trusts that the country holds tremendous potential for the Michelin Group in terms of establishing an employer brand that is backed by trust and service quality.

In India, the company has been constantly generating employment with presently 248 employees, making space for more. With a commitment of an investment of Rs. 4,000 crores in 7 years the plant will be spread over an area of 290 acres and will absorb a minimum of 1,500 workers. Community engagement is one of Michelin’s key goals. A global plan to engage with the local communities is in the process of being defined and put in place. For the time being, various health camps such as Paediatrics, Gynaecology, and General Health Camps are being conducted in the rural areas of the country. The company is also committed to improving the productivity and profitability of traditional livelihoods. With agriculture being one of the mainstays of the community – Michelin also helped with the de-silting of the irrigation channels, work has been completed in Karadiputhur, Mukarampakkam and Kannankottai. 18 kms of channel have been de-silted so far involving around 2,700 man days of work. Similar work will continue in the months to come in other villages.