MRF launches special edition tyre for mid and premium segment cars in India

MRF (Madras Rubber Factory) one of the leading tyre manufacturers in the country has added a new tyre in its extensive portfolio, which can be used for mid and premium segment cars in India. The tyre christened ‘Zsport’ is a special edition tyre launched for the upcoming Cricket World Cup, and can be fitted on over 25 models of cars in from the above mentioned segment. Since India is a cricket loving nation, the special edition tyre will sport a special ICC World Cup logo, to appeal to the cricket enthusiasts.

Speaking at the launch of the ZSport tyre in Mumbai, Mr. Koshy Varghese, Executive Vice President, Marketing at MRF Limited said, “The ZSPORT is a superior product with great handling and braking in wet and dry conditions. MRF enjoys strong brand equity in the commuter segment and we want to increase our brand salience in the mind of the youth segment. Our premium products are all about delivering high performance and reliability and this association will further strengthen the relationship which we enjoy with all customer segments and key stakeholders across the world.”

Further commenting on the occasion, Mr. Arun Mammen, Managing Director, MRF Limited said, “MRF is extremely proud about its long-term association with cricket and excited about being a Global Partner of the ICC World Cup2015. The launch of this unique product is just a testimony to our commitment to the game. This is a global first by MRF and we are confident that this product will connect instantly with Cricket lovers.”