Next week will see brand new Ford Endeavour

Ford is ready to take on the competition head on with recently launched Toyota Fortuner. If Toyota Fortuner has been a runaway success for Toyota, Ford is not ready to step aside. It’s brand new Ford Endeavour being launched in Indian market next week. The premium SUV from Ford will be completely face lifted and launch of this advanced vehicle means to cater to the rising demand of the vehicles in market, says a senior company official.

We will launch the Ford Endeavour by next week. It will be an automatic version and we hope to achieve a significant market share after the launch, Ford India president and managing director, Michael Boneham said. No price has been declared though for the new model. “Some new mechanical bits have been added. The new Ford Endeavour SUV is equipped with Borg Warner’s Shift-on-the-Fly system which will enable you to switch between 2wd and 4wd up to 100kmph. There will be some cosmetic changes like changed headlights, grille, with the rear side likely to be the same,” says a Delhi-based Ford dealer.

Ford is also planning to hike prices of its Ford Ikon model in India due to rising manufacturing costs. Ford Ikon petrol will cost Rs. 4.73 lakh slightly lower than the diesel variant priced at Rs. 5.32 lakh. Both will be launched in September. Ford Ikon is the flagship model and has sailed merrily even through the recession. Ford will manage to record healthy sales in 2009 as well like other popular models Ford Fiesta and Hyundai i10.