The year end is approaching, which means lower sales growth. The car industry is presently undergoing a harrowing experience after the car sales have hit the rock-bottom in the festival month of October. The pattern which is likely to go downhill only further is anticipated by Nissan India among the others. The Japanese auto giant has announced an attractive discount of Rs 52,000 covering all the benefits offered on the car. An insurance coverage amounting to Rs 27,000 translates to a cash discount from the customers point of view as the sum is deducted from the Nissan Sunny price.
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The rest Rs 25,000 discount offer is of take it or leave it sort. The customers get to choose from the options offered on the accessories. Among the ample options available, the customers can mix and match according to his preference. The floor mats, sun shades, brand new seat covers, pillows to maximize the comfort especially for the rear passengers, neck pillows for extended support for relaxation during a particularly strenuous drive for front seats are all in the offer. The alloy wheels are another enticing option while the boot spoiler, body side mouldings, mud guards are useful to meet the practical needs. The safety features on the other hand are quite useful too.
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The parking sensors, LED number plate, remote locking facility for car safety and indicators integrated into the ORVM are the other options. The Japanese car manufacturer with the hope to improve their market share in the country has launched the Nissan Sunny sedan in the month of September at an economic price beginning at Rs 5.78 lakhs for the base variant to be the cheapest sedan in the country. The sedan is received by a tremendous response with 1340 unit sales recorded so far, out of which 659 units were from the slow month of October. The year end is not expected to pitch any different picture from the current pace the market is moving with, making it an ideal time to offer discounts getting ready for the new year to come.
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