Nissan eyes to rev up Micra sales, plans strategy

It’s been a year since Nissan launched Nissan Micra hatchback in India and still Nissan India doesn’t have anything much to celebrate. Nissan Micra is a remarkable small car, which surely has a superb built quality. The diesel Micra is counted amongst the best one in the segment, but the only thing that it lags behind in, is the absence of ABS. Because of elevated export orders, Nissan India has poor sales.

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It is a well known fact, that Nissan Micra doesn’t have very high sales and to amplify its sales, Nissan is working meticulously to develop a strategy. Nissan right now sells much less than 2000 units of Nissan Micras in India. On the other hand, about 80% of the 1 Lakh sales of Nissan Micra comes from exports. As per the executive Vice President of Nissan India, Dr. Andy Palmer, the firm is planning to take up some initiatives in the coming months to improve the awareness and brand building. The basic reason of the low sales of Nissan Micra is the lack of awareness for it in India as this car has received raving reviews overseas.

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To build its image strong, Nissan India is also in plans to introduce its sedan on 3rd of August 2011, Nissan Sunny. However, the official launch of this sedan is expected to be done in September 2011. The new Nissan Sunny will have a lot to offer to its consumers. It is being said that Nissan Sunny is way different and unique from other sedans in market, which include Tata Manza, Hyundai Verna Fluidic, Renault Fluence, Toyota Etios Liva, Honda City and Maruti Swift Dzire. As per the rumors, this new Nissan Sunny sedan will cost around Rs. 8 to Rs. 9 Lakh. Rumour has it that Nissan Sunny has a striking resemblance to the Nissan Almera. Other prominent Nissan cars in India include Nissan Micra Nissan X-Trail and Nissan Teana.

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