Nissan India hikes Micra prices by up to 2 percent

Nissan Motor India Private Ltd (NMIPL) today announced that it has increased the price of its flagship model Nissan Micra, by up to 2% with effect from today. The hike will be applicable to both Petrol and Diesel version and will be in the range of Rs. 2,500 (0.5%) to Rs. 11,170 (2%). While the prices of the locally manufactured Nissan Micra is being increased, the company left the prices for its CBU models like Nissan X-Trail, Nissan Teana and the Nissan 370Z untouched.

Commenting on the increase in prices of the Nissan Micra, Mr. Kiminobu Tokuyama, M.D. & CEO, Nissan Motor India said, “There has been a steady increase in the input cost over a period of time. It has come to a situation now that the price hike is inevitable and we have decided to increase the price of Micra.”

Nissan Motor India Private Ltd. (NMIPL), a 100% subsidiary of Nissan Motor Limited Japan, was incorporated in 2005 with a vision of ‘Enriching People’s Lives’ through latest Nissan Technology and products. Chennai is a strategic hub for production, R&D and exports for Nissan. In February 2008, Nissan, together with its global alliance partner Renault signed a MoU with Government of Tamil Nadu to set up a manufacturing plant at Oragadam, near Chennai with an investment of Rs. 45 billion over a period of 7 years. On March 17, 2010, the Renault-Nissan alliance plant was inaugurated in a record time of 21 months since its groundbreaking ceremony in June 2008. The Plant has an initial capacity of 2,00,000 units per year and can reach 4,00,000 units per year in full capacity in the future.

NMIPL existing range of products include the X-Trail (Premium SUV model), the Teana (luxury Sedan) and 370Z (iconic sports car) – all three imported from Japan as CBU (completely built units). The launch of the first locally made global compact hatchback (Nissan Micra) in July 2010 marks the serious foray into the mass market by Nissan in India. From October 2010, NMIPL has begun exports to more than 100 countries including Europe, Middle East and Africa. In December 2010, Nissan also launched the Diesel-powered Micra for the domestic market to provide customers with more choice for their discerning needs.


NMIPL has appointed Hover Automotive India (HAI) as their exclusive strategic alliance partner to handle sales and marketing, dealer development, customer relationship management and after sales in India. The company has 32 dealers operational in major cities across the country and aims to have more than 100 dealers by 2013.


In line with its global philosophy of corporate sustainability, NMIPL has already begun its commitment to make a meaningful contribution to the community. As part of its rehabilitation and resettlement initiatives, the plant has already completed constructing 16 residential homes for relocated families from construction site, apart from constructing local Police Station and fire service station in the Oragadam village. The plant has also constructed a Government high school at Oragadam. The school, with the Noon Meal Centre facility, has been constructed at a cost of INR 2.8 crores and can accommodate up to 1000 students. At the corporate level, NMIPL has also partnered with ‘Habitat for Humanity’ for providing shelter to 75 families by constructing homes for the socially and economically less fortunate section of the society.

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