Nissan Leaf EV Helps Nissan Come in top Global Green Brands

While Toyota grabbed the top rank for the third successive time in the annual Best Global Green Brands report, published by International brand consultancy Interbrand, another Japanese carmaker Nissan became the “top riser" in the report. Nissan ranked fifth, rising 16 places from last year and reaching the top ten for the first time, noted for its leadership in zero emissions mobility with the Nissan LEAF 100% electric vehicle,

The Interbrand green brand report ranks brands based on a company's environmental practices and customers' perceptions. Automotive brands took four of the top five positions. Reaching the top ten in only its second year of being chosen for the Interbrand top green brands roster, Nissan rapidly improved on last year's 21st place result.
Cited in this year's report was the Nissan LEAF 100% electric vehicle's positive effect on perceptions of the brand, and an array of eco-friendly actions such as plans to cut vehicle weight by 15 percent starting in 2017, and Nissan's collaboration with Daimler and Ford for the development of fuel-cell cars to be launched by 2017.

With over 65,000 100% electric Nissan LEAFs sold as of May 2013, it is the best-selling EV in history. This recognition as a top global green brand is another step forward in Nissan's commitment to reduce its environmental impact and communicate proactively about its corporate activities and innovative products to consumers.

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