Renault Fluence Enters Chennai

A year after the announcement of their solo entry plans for the Indian market, Renault unveiled their first car, the luxury sedan Renault Fluence and inaugurated the first exclusive Renault Dealership Renault Mount Road in Chennai.Speaking to journalists during the launch of Renault Fluence in Chennai, Mr. Marc Nassif, Managing Director, Renault India said, “It is a very proud moment for us at Renault India to launch not only the Renault Fluence, our first built-in-India car, but also to introduce the Renault brand to our Indian customers. For Renault, India is one of the three key countries in Renault’s international development strategy. The Renault Fluence was designed for the Asian markets,

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Hence we are confident that it will not only shake up the segment, but also give the Indian customer their first taste of what Renault is capable of bringing to the Indian market”The Fluence is the first Renault car to be produced at this state-of-the-art manufacturing facility on the outskirts of Chennai.

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Elaborating on Renault’s plans for the Indian market, Mr. Sudhir RAO, Dy. MD, Renault India, said, “Today, we have reached the first big milestone in our India story. We are extremely proud to have Mr. Chordia of Renault Mount Road, repose his faith in the Renault brand and our products. We are sure that the Fluence will be able to capture a significant share of the luxury sedan market in Chennai. We will start with 14 dealers across the country, ramping up to 40 dealers by the end of this year ... and have a full range of 5 cars and 100 dealerships by December 2012. We understand that the Indian customer is extremely value conscious, hence not only will our products be in tune with customer expectations, but our commitment will be visible through every aspect of a customer’s interface with us globally benchmarked Product Quality, Service quality, Network quality and our After Sales Service commitment.”

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In India, the Renault Fluence has been launched in both Petrol and Diesel versions.The Petrol version comes with a 2.0 litre engine coupled with a CVT (Automatic) gear box, while the Diesel version has a 1.5 litre engine matched to a 6-speed manual gear box.Renault is known for producing cars that not only have distinctive styling, but for providing value to customers introducing advanced features, which are normally available in more expensive cars, like ABS/ESP, multiple air bags etc. as mandatory.Renault had, in 2010, announced its decision to make an independent foray into the Indian market. While the Renault Fluence (luxury sedan) and the Renault Koleos (4x4 SUV) would be launched in 2011, there will be 3 more cars launched in 2012 and will include a small Hatchback.Renault already has a very strong presence in India, with investments of about Rs. 5000 crores in setting up an Alliance greenfield facility for manufacturing 400,000 cars per year, a global Technology and Procurement centre, in Chennai, a full-fledged Renault DeSign Studio in Mumbai and a global Logistics Centre in Pune.

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