Sachin Tendulkar sharing BMW 1-Series Driving Experience

BMW India has aggressively started campaigning the upcoming BMW 1-Series, and what makes it more interesting is the presence of Master-Blaster Sachin Tendulkar. The company has released a video, in which the Maestro is talking about the 1-Series and the promotional campaign Dynamic1.in. According to the contest, you need to register at Dynamic1.in, and answer few questions. The 10 lucky people will get a chance to drive the 1 Series in Germany, along with Sachin Tendulkar and Armaan Ebrahim.

The German auto manufacturer hasn't yet revealed any images for the India bound 1-Series, however, the video provide us the glimpse of what the vehicle will bring to us. The luxury will bring all the necessary features and ingredients to meet the need of Indian buyers. The front fascia of the 1-Series adorns the kidney shaped grille with BMW badge positioned just above the centre of it. The video also shows the stylish headlamps, fog lamps, sporty five-spoke alloy wheels, iDrive screen and controls.

In this video, Sachin Tendulkar is sharing his personal views of BMW 1-Series driving. The vehicle comes equipped with incredible safety features, an excellent braking system and offers a superb handling and driveability. The new 1-Series will directly compete against the recently launched Mercedes-Benz A-Class, and it seems like the battle between the two would be furious.

Initially, the A-Class comes via completely built unit (CBU) route, and it will take sometime to make it to CKD. While, the BMW 1-Series will be locally assembled, and will surely give advantage to BMW in price war. This is all what we have for now, stay tuned to CarDekho for more updates on the same. Cheers!

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