Tata Nano to hit TV screens soon

Tata Nano, the cheapest car in the Indian market is all set to take the route of Television advertising in its home market as its maker Tata Motors decides to promote and advertise the car through TV commercials. So far, the small baby of Tata Motors has kept a comparatively low advertising profile in the country. Where, all of the recently launched cars including Ford Figo, Volkswagen Polo and New Maruti Wagon R are doing rounds of TV commercials all day long, the Tata Nano is yet to hit the screens.

The Nano model was launched in the Indian market in the month of March 2009 and became one of the most news gathering car in the Indian history even before its launch. Thus there wasn't any requirement of promoting this car through any medium (TV, Radio, print and electronic media) in the Indian market. But now as the company has almost doubled its production in the Indian market and the car will soon be available at showrooms for on the spot sales, the company has felt a need of advertising this car through TV commercials in the country. 

In this new Television campaign, the company will invite consumers and buyers to test drive the Nano and personally experience it along with analyzing the concerns like safety, comfort, road performance, pick-up, speed and convenience themselves.

According to a statement given by Nisha Singhania, executive vice-president for Rediffusion Dentsu Young and Rubicam Pvt. Ltd, to a leading media group,  the company did do a lot of research and spoke to consumers and that’s when it realized that the people the car had been made for, had not had a chance to experience it and that they were just going by hearsay. She added that the objective of the campaign is to urge people to go out there and experience the car and decide for themselves.

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