Volkswagen starts Think Blue Campaign in India

As the Volkswagen Passat Blue Motion launch date is getting closer the company is leaving no stone unturned to grab the attention of the auto aficionados. The all new Volkswagen Passat BlueMotion is slated to launch on March 29. In the wake of generating popularity for the new car the company has come up with the Think Blue Campaign in India. Though there is not much information regarding the campaign but the company is trying to build a rapport with the customers by sending them emails. BlueMotion technology is likely to enhance the fuel efficiency, it is a trade name of Volkswagen Group.

Recently the Volkswagen Passat was sneaked in Mumbai taking test drives. Volkswagen will unveil the new car for the Indian customers on March 29. The new luxury car has undergone changes giving more classier looks. The antecedent has gone through changes similar to Volkswagen Jetta, Volkswagen Touareg and Volkswagen Polo. It is loaded with the Volkswagen 'BlueMotion' trademark technology. This technology helps in increasing the fuel efficiency , apart from this it also helps in reducing the carbon dioxide. Thus making the car eco friendly and one probable reason to make it popular among the masses.

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