You Can Now 'Own' An MG With Zoomcar's Monthly Vehicle Subscription Plan
Published On Aug 18, 2020 07:14 PM By Sonny
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You can subscribe to any of MG’s three offerings for a year or more
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The MG range of cars have been available on a subscription basis since the launch of the Hector SUV. Its model range has since increased by two, with more on the way.
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MG’s current lineup consists of the Hector, Hector Plus and ZS EV.
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The carmaker has now partnered with Zoomcar to leverage the brand’s end-to-end technology solution.
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These models will be available on subscription basis for a duration of 12, 24 or 36 months.
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Zoomcar and MG will provide 24x7 support to subscribers for bookings and listings.
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MG hopes to reach more customers who can try the MG ownership experience via the subscription model.
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The carmaker’s ongoing subscription service in partnership with Myles was announced nearly six months before they even launched the Hector.
To know what the carmaker had to say about the partnership, read the full release below:
MG Motor India partners with Zoomcar for vehicle subscriptions
Partnership to create the necessary future competency and technology for personal mobility in India
Gurgaon, August 18th, 2020: MG Motor India has partnered with Zoomcar, one of India’s largest personal mobility platforms, for vehicle subscription. Through this tie-up, MG Motor will leverage Zoomcar’s end-to-end technology solution for its vehicle subscription platform.
The move will enable the carmaker in penetrating deeper into the subscription market with the futuristic technology provided by Zoomcar. The mobility platform would now be managing the subscription program on behalf of MG. The duo will extend MG’s latest vehicles in line with Zoomcar’s flexible 12-, 24-, or 36-month subscription program.
Commenting on the partnership, Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “It is a delight to join hands with Zoomcar for providing customers with an attractive monthly vehicle ownership proposition. It gives them a deep dive into the world of MG. They will now be able to experience the cutting-edge tech features of our vehicles before they finally purchase them. The subscription model will further make MG vehicles more accessible to all auto enthusiasts in India. We are confident that our partnership with Zoomcar will generate considerable thrust in the market.”
The Zoomcar and MG Motor partnership will also provide 24x7 support to their subscribers regarding bookings and vehicle listings. The customer experience will focus on enabling state-of-the-art technology for customer support services including on-ground fleet management, logistics support, vehicle scheduling, and onboarding.
MG Motor aims to tap the subscription model to highlight its cutting-edge repertoire amongst its target audience. It also intends to make its business model more dynamic while catering to the needs of the millennial generation, especially in the current scenario.
Greg Moran, CEO & Co-Founder Zoomcar said, “We anticipate a significant increase in car subscriptions over the next several quarters, as consumers look to avoid public transport and ride-hailing services without the commitments of traditional car ownership. Car subscriptions will continue to evolve and grow into more flexible, comprehensive offerings in the future. Along these lines, Zoomcar continues to focus on adding more and more vehicle models to subscription. We are delighted to partner with MG Motor India on the next phase of their growth to offer flexible subscriptions as an alternative to vehicle ownership. It is simply the most affordable and quickest way of acquiring a safe personal mobility option.”
MG further offers a hassle-free car ownership experience to its customers via initiatives like MG Shield and MG Shield+
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