2023 Tata IPL Gets A Touch Of Green With Tiago EV As An Official Partner
Modified On Mar 31, 2023 10:52 PM By Rohit for Tata Tiago EV
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The electric hatchback breaks the carmaker’s streak of putting up SUVs as official partners for the popular cricketing tournament
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Tata became an official sponsor of the IPL back in 2018 and is the current title sponsor.
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Reasons to pick the Tiago EV are to promote EVs and to bust myths and barriers around them.
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A “Tiago EV Electric Striker” award and a cash prize of Rs 1 lakh will be given to the player with the highest strike rate of every match.
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The Super Striker of the season will be handed over a Tiago EV.
- Rs 5 lakh to be donated by Tata towards enhancing the biodiversity of coffee plantations in Karnataka by planting saplings every time the ball hits the Tiago EV displayed.
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Tata cars that have been official partners over the years are the Nexon, Harrier, Altroz, Safari and Punch.
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The Women’s Premier League’s (WPL) inaugural edition had the Safari Red Dark as its official partner.
The 2023 Tata IPL is about to start; and now the carmaker has announced its all-new electric hatchback – the Tiago EV – as its official partner which will be displayed at all the 12 stadiums hosting the matches. This is a surprising change as the last couple of years have seen Tata put up its range of SUVs at the tournament. It is the sixth consecutive year of Tata Motors’ association with the Board of Control for Cricket in India (BCCI).
With a charged-up ride by your side, get ready to experience a high-voltage season! #TATAIPL#Tiagoev #Goev #Tata #TataMotors #TataTiago #IPL #IPL2023 pic.twitter.com/g3y2f6jKw7
— Tata Passenger Electric Mobility Limited (@Tatamotorsev) March 29, 2023
A Recap Of Tata At IPL
Tata began its sponsorship journey with the IPL back in 2018 and became the title sponsor from 2022. Back then, it was the Nexon which was put on display just outside the boundary rope. It was followed by the Harrier in 2019, the Altroz in 2020, and the Safari in 2021. Last year’s edition of the cricketing tournament had the Punch micro SUV as its official partner, while its Kaziranga edition was displayed during some of the matches.
The carmaker has also had exciting contests and activities for spectators, offering them a chance to either win any of its sponsor cars or bag an auction deal in some cases. The inaugural edition of Women’s Premier League (WPL) that concluded recently had the Safari Red Dark as its official partner. Sophie Devine, from Royal Challengers Bangalore, won the title of Safari Super Striker for the Tata WPL 2023.
Related: These 10 Images Show The Important Details Of Tata Safari Red Dark
Why The Tiago EV?
With the Tiago EV as Tata’s newest model, not including special editions, it is the face of the carmaker during this season of the T20 tournament. Tata has decided to put up the electric hatchback to promote EVs while also working on breaking the mental barriers and myths surrounding them.
Along with the promotional activities on EVs, the carmaker will also be presenting the “Tiago EV Electric Striker” award and a cash prize of Rs 1 lakh to the player with the highest strike rate of every match. Not only this, the player who wins this title for the 2023 season will get to drive the electric hatchback home. Tata will also be donating Rs 5 lakh towards enhancing the biodiversity of coffee plantations in Karnataka by planting saplings every time the ball hits the Tiago EV displayed at the stadium during the matches.
The carmaker will also reward the early adopters of EVs and offer them tickets to select matches. Tata EV owners will also get to be a part of some engagement activities on ground and few lucky owners will stand a chance to present an award to some of the cricketers.
The Tiago EV is sold in four broad variants: XE, XT, XZ+ and XZ+ Lux. It is offered with two battery pack options: 19.2kWh (250km) and 24kWh (315km). Tata retails the EV between Rs 8.69 lakh and Rs 11.99 lakh (ex-showroom Delhi).
IPL 2023 And Other Carmakers
Mahindra too recently announced its association with four IPL teams as their official SUV partner: Royal Challengers Bangalore, Mumbai Indians, Delhi Capitals and Rajasthan Royals. The collaboration is aimed at hosting multiple online and offline promotional activities for both fans and spectators.
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