Audi India Continues to do well in Jan 2013; Records 10.5 Growth

The German luxury car manufacturer, Audi has made a strong start to the year 2013 grossing sales of 737 cars in January 2013. The luxury carmaker recorded a 10.5 percent growth year-on-year (January 2012: 667 cars).

“Following our record-breaking performance in 2012, we have set a target of 10800 cars (+ 20 percent vs. 2012) to be sold this year and have already opened our sales books with a bang. The year has started for us with the successful launches of the new Audi Q5 and the new Audi R8 and further expansion of our reach with the opening of Audi Mumbai South and Audi Lucknow in the first month itself. Our sale of 737 cars in January signifies our growing appeal amidst the luxury car customers. This was possible despite the price hike on our India model range starting January this year. 2012 was a rewarding year for Audi India in terms of product launches, dealership expansion and customer’s positive response. I am confident that our robust customer proposition will help us surpass targets yet again this year. Like the global market, Audi is at No. 2 and based on our current performance we are well on track to achieve the No. 1 position in the luxury car market in India by 2015”, said Mr. Michael Perschke, Head, Audi India.

Leading the growth for Audi in India are the Audi Q3, new Audi Q5 and Audi Q7. The strengthened ‘A’ range of limousines with the Audi A8 L, Audi A6, and Audi A7 Sportback are also in the spotlight. The new Audi A4 with its progressive design, efficient driving dynamics and class defining interiors is doing exceptionally well with the younger audience. Audi continues to dominate the sports car segment with its Audi R8, Audi R8 Spyder, Audi RS5 and Audi S4. Continuing its trend from last year, Audi bagged eight prestigious automobile awards in 2012-2013. The Audi Q3 made its mark in the compact luxury SUV segment garnering top honours with five awards.

“We are constantly enhancing our product line, network growth and creating wider brand awareness; this is creating a larger customer base and is reflecting clearly in our sales. Our growth strategy is finding resonance with discerning luxury customers in India. It is their aspiration for real luxury mobility that is fueling our growth. Audi’s contribution in driving the growth of the luxury market in India is remarkable and we hope to continue the same success story in 2013 as well, while making Audi India one of the fastest growing markets of AUDI AG worldwide.” added Mr. Michael Perschke.

Following the record-breaking year of 2012, globally Audi posted a successful start to 2013. In January, the brand with the four rings sold around 111,750 automobiles worldwide, an increase of 16.3 percent and testimony to clear growth in all regions of the world.

Last year, Audi sold 9003 cars recording an impressive 63 percent growth in India in the calendar year 2012 (Jan-Dec 2011: 5511 units). Globally too, 2012 has been a new record-breaking year for Audi. The company sold around 1,455,100 premium automobiles worldwide, 11.7 percent more than in the previous year. The Ingolstadt-based carmaker thus clearly surpassed its annual target of 1.4 million cars, thanks to its strong growth rates in North America and Asia. Audi India plans to expand its network to 34 dealerships by the end of 2013 from its existing 25 centres.

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