Auto cos' adapt pre launch campaigning strategy to aggravate popularity

Indian auto market has been undergoing stagnation for a few months now, and is expected to slip even further in the coming months. It has been observed so far that June, this year had recorded with the lowest all round car sales, since March, 2009. The reason behind this recession leads us to two major factors, for one being the hike in the petrol rates. The other one is due to the Reserve Bank’s decision to increase the interest rates on loans to combat the stubbornly high inflation. These two aspects are forcing the consumers to tighten their purse strings and hence resulting in the auto market slowdown.

The auto makers are worrying their heads out in order to increase their sales by embracing different strategies. Many big brands like Maruti India, Hyundai Motors India, and Honda have started offering lucrative discounts and schemes to attract the customers. Now, they have gone one step ahead by adopting advertising campaigns, making use of the internet in the best possible way, prior to their vehicle launch to attract the customers. We are talking about none other than Maruti Suzuki India and General Motors India who are ready with their most anticipated hatchbacks, all new Maruti Swift and Chevrolet Beat Diesel.

Maruti India’s best-selling hatchback new Swift launch is all set to occur on August 17th this year. To add to this excitement, Maruti India has created an official teaser website in the honour of its all new version of Maruti Swift. The website welcomes you with the logo “Hold your Breath”, to emphasize on the fact that the countdown has already begun. In fact the website gives the customers an option to book one right away after logging in, instead of waiting for the new Swift launch.

Genral Motors India is not left behind in any aspect, as they too have launched a wholly dedicated website for marketing Chevrolet Beat Diesel, with a caption reading “The Smarter Diesel” as it is going to help the consumers put their worries over the recent petrol hike behind. The Chevrolet Beat Diesel is expected to be the most inexpensive diesel hatchback, especially with the Chevrolet underpinnings. The punch line on the website says “Leave behind the worries of the petrol costs, ignore the long queues at the petrol stations, pass by every milestone on the road because new Beat Diesel is here”. The Chevrolet Beat Diesel launch is most anticipated and this compact hatchback will hit the roads on 25th of July, this year. The entirely devoted Chevrolet Beat Diesel website allows the customers to fill in their particulars and delivers their customer service taking the lead from there.

 With such creative ideas on their side, how can these popular hatchbacks face a failure?