Auto cos rejig price of popular cars to lure customers
Published On Aug 22, 2011 06:08 PM By Vidyadhar
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The ever rising fuel rates and higher interest rates caused a big hindrance for people to buy a car of their own choice. But things are not that bad! Car manufacturers are offering new cars in much less prices. Recently launched cars are launched with some very affordable and lucrative prices, which will surely not burn a hole in consumer’s pocket.
Maruti India being the top car maker of India has recently relaunched Maruti Swift hatchback with a whopping 140 features at a price of Rs. 4.22 Lakh, which is just Rs, 13000 more than the older price. Furthermore, car manufacturer like Honda has slashed its car prices, such as Honda Jazz prices were cut down by Rs. 1.62 Lakh, whereas Honda city prices were torn down by Rs. 66000.
Even Toyota Motors launched new small car in India, Toyota Etios Liva at a price of Rs. 3.99 Lakh. The price is very lucrative and has been successful in attracting the consumers towards it.The Indian car market has been witnessing a price battles since last two years. There was a close competition of prices of small cars in India, which include in Maruti Swift, Toyota Etios Liva, Honda Jazz, Volkswagen Polo, Nissan Micra, Skoda Fabia and Fiat Punto.
Earlier Honda Jazz came with a price tag of whopping Rs. 7 Lakh, which was pretty high as cars like Volkswagen Polo and Hyundai i20 came in much lesser price. But by slashing the price by 1.62 Lakh, now new Honda Jazz will be available to consumers at the price of Rs. 5.5 Lakh.
Hopefully, these slashed prices and low prices of newly launched cars could certainly be successful in luring the consumers towards them and could break the barrier that has been caused by sky rocketing fuel rates and higher interest rates.
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