BMW India announces the opening of Krishna Automobiles in Ludhiana
Published On Jun 02, 2011 03:44 PM By Meenal
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BMW India announced the opening of its new dealership facility of Krishna Automobiles in Ludhiana. Krishna Automobiles brings to Ludhiana BMW standards of sales and service and the same international experience as any BMW dealership worldwide. The new showroom and workshop of Krishna Automobiles are located at Dhandari Kalan, G.T. Road. The new dealership is headed by Mr. Sachit Passi, Managing Director, Krishna Automobiles.
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Dr. Andreas Schaaf, President, BMW India said, “BMW India is the market leader in the Indian luxury car segment. A decisive factor in maintaining this leadership is the development of world-class BMW dealerships at all important business centers across the country. Punjab contributes strongly to the market offensive of BMW in India and we are confident that Ludhiana will significantly propel this growth. Krishna Automobiles is a very experienced partner for BMW India. Krishna Automobiles is reaching out to our esteemed clientele in the region and together we will bring the unique BMW product experience and the best-in-class BMW services to Ludhiana.”
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Spread over 38000 sq ft, the new dealership has an ultra-modern showroom integrated with an after-sales service facility featuring service bays and a spare parts inventory. The design of the showroom is based upon Reception at the Car (RATC) and Urban Street Display concept which is a signature BMW layout with a consultation lounge, sales and after sales desk close to the display area. The showroom can display up to 7 cars and the workshop is equipped with 26 service bays that can service up to 100 cars per day.
Mr. Sachit Passi, Managing Director, Krishna Automobiles said, “Krishna Automobiles has enjoyed successful and long-standing partnership with BMW India. With the launch of our new facility in Ludhiana, we are proud to take our relationship to the next level and extend our reach to more of our valued customers and prospects in Punjab. We share BMW India’s business outlook and look forward to our continued success together.”
The dealership will employ around 30 people. As with every other BMW dealership, Krishna Automobiles has provided its staff intense training in management of sales, service, spare parts and business systems to ensure customers receive best-in-class pre and post sales ownership experience. A team of service engineers have also been trained at BMW’s training centers in Singapore, Malaysia and Germany.
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